Suddenly it’s December and depending on your industry, you’re either drifting towards ‘down tools’ or working at fever pitch to cope with demand. No matter what’s happening in your business right now, there is nothing more important than taking a…
by Garreth Bohanes, Senior Adviser One of the biggest issues facing B2C companies right now is identifying their perceived value and then putting marketing strategies in place that will sell this value to their target market. Think about the last time…
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