An Elevator Pitch is a concise, carefully planned and well practised description about your company that your mother would be able to understand in the time it would take her to ride in an elevator with you.
Why is your Elevator Pitch so important?
I believe that everyone in the company should be able to do an elevator pitch not just the sales people.
If you have employees who cannot concisely tell someone either over the phone or in person what your company does, how can they successfully do their job and why are they working there?
People are the most valuable resource in a company and they need to be empowered. Great companies have people who are passionate about servicing customers and who enjoy working for the company.
Your Elevator Pitch must hold true for you and come from your heart. Upon hearing it, prospective clients and other stakeholders want to learn more.
Future valuable employees should also be impressed and want to work for your company and suppliers will long to be your business partner.
You need to create a call to action, while being natural, and not develop any hard sell.
The Elevator Pitch should be no more than 30 seconds, include your unique value proposition and clearly outline who your ideal customer is. It’s all about telling a good story that is interesting, memorable, comes from the heart and leaves them wanting more.
Ask yourself after reading it, “so what?” If you think it’s engaging and is likely to attract further enquiries and questions, then you’ve probably nailed it. Once you have it right, then practice, practice and practice again. Don’t be afraid to tweak it after you’ve tried it out and gauged the response.
The world has changed and people buy and deal with companies that they believe in and if that’s not available they will just buy on price. Note that a company is more than just the business, it’s made up of all the people who work there and their belief in the company’s vision, that is, the company culture.
Everyone needs a sense of worth and direction and asking someone to give an Elevator Pitch is just one quick way of checking to see if they are engaged and committed.
Anyone hearing your Elevator Pitch needs to have a positive experience. Whether it’s at a BBQ with friends or in an elevator with an executive.
Taking this one step further, a bigger question could be, what’s your Elevator Pitch for your life?
If you need help in developing your Elevator Pitch, please contact me at eccoConsultants.